4 Simple steps to complete the Foundation in marketing


Sign up and complete the 5 modules (15 mins each) in the Foundation in Marketing, an interactive short course comprised of videos, articles, test questions and case studies taught by the best marketers in the UK.


Once you've completed the course, take the quiz.


Upon passing the quiz get a certificate of completion from the School Of Marketing.


Create your dream ice cream and brand, this could be a flavour, bar, cone, lolly or anything else. Submit a two-minute video of your Marketing Plan and you stand a chance to win a year's supply of free ice cream!

Meet Your Teachers

Helen Tupper

Commercial Marketing Director

Helen is passionate about building high-performing, collaborative teams who create new sources of value for businesses. Her career in marketing includes leadership roles for Virgin, BP and now Microsoft, where she is Commercial Marketing Director. Alongside this, Helen is co-founder of Amazing If, a training and consultancy business focused on increasing employee engagement and effectiveness, the co-host of the weekly ‘Squiggly Careers’ podcast and a monthly columnist for Marketing Week.

Keith Moor

Chief Marketing Officer
Santander UK

My role as CMO is to bring out the best in my team, attract customers and increase loyalty within our customer base. I am passionate about mentoring and helping young people, which is why I’m a member on the National Advisory Board at Career Ready UK and Haverstock Academy. In my spare time I’m a keen cyclist and charity supporter, combining the two whenever possible.

Keith Weed

Chief Marketing and Communications Officer

As Chief Marketing and Communications Officer, I’m a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions. My responsibilities are aligned to support Unilever’s vision: to grow the business while reducing its environmental footprint and increasing positive social impact. As CMO I have led the development of Unilever's Brands with Purpose, our digital transformation in Marketing and the creation of the Unilever Sustainable Living Plan.

Lisa Gilbert

Chief Marketing Officer
IBM UK & Ireland

In an industry increasingly fascinated by the potential and pitfalls of artificial intelligence, Lisa Gilbert, CMO, she isn’t scared about AI and believes it can improve marketing capability. She’s described IBM Watson as akin to a new member of the marketing team, a researcher like no other who can give you competitive advantage. Gilbert has been with IBM for over twenty years working in Shanghai, Paris and New York before becoming CMO IBM, UK & Ireland in September 2016. A leader for her 200-strong marketing team, she is highly respected for her energy and determination to think differently. Gilbert is a brave marketer who encourages her team to take risks, to fail, to learn and to strive to become bolder in everything they do.

Mark Evans

Chief Marketing Officer
Direct Line Group

A strategic marketer and consumer champion with a "can-do" attitude. A track record of delivery across a diverse range of sectors and geographies. Currently Marketing Director for Direct Line Group with overall responsibility for all aspects of Marketing activity. DLG is a British general insurer with a broad portfolio of market-leading brands including Direct Line, Churchill, Green Flag and Privilege.

Russell Parsons

Marketing Week

An award-winning editor of the UK's most prominent marketing title, leading its multimedia development and team of journalists. A trusted authority on marketing issues, I regularly host and appear on panels at industry events. I am also a regular contributor to national television and radio shows on marketing issues. I have substantial editing, writing and management experience gained at a variety of business titles.

Sarah Warby

Ex-Chief Marketing Officer

Success lies in the sweet spot between what customers want and what will make a sustainable profit. I use customer and commercial insight to find that spot, then unlock the potential in people and organisations to create demand for it. It's not tricky, it takes clear, innovative thinking, great team work and compelling leadership.

Where Your Teachers Are From

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Dates for your diary

15 May

Be quick! The public vote closes at 7pm. 


21 May

The 80 entrants with the most votes go before a panel of judges drawn from our partners, at the live semi-final where only 6 will get through.


23 May

6 pitches, 4 judges, 1 amazing day. Our celebrity judges and Richard Branson will select two winners for a share of £1M in prizes.


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